Those who know their WHY are the ones who lead. They are the ones who inspire.
So says Simon Sinek, the author of “Start With Why”.
In dentistry, we’re great with knowing WHAT we do, and for the most part, our teams generally know HOW we do what we do. But few – if any – really “get it” on WHY we do what we do.
No, it’s not as simple as “because people need dental care” or “because that’s how I make my living”. It’s much deeper than that, and it’s a question that is worth pondering a very long time.
When you can answer that question, you will inspire your team and your clients to promote and accept the care you can provide.
What proof? Look at what Apple has done. It took Steve Jobs years to really get it right, and when he really honed it on WHY Apple does what it does, that company took off.
So, is it worth it to you to ponder this question? Want to engage in a conversation?