It seems the world is changing at a faster pace than we can keep up with. For those of us who own our own businesses, modern media presents a unique set of opportunities and challenges. Yes, we have access to a wider range of people and more chances for dental practice growth. However, so does everyone else. This means that, as our prospects grow, so does our competition. If you are like many dentists, you may feel like you’re struggling to get a footing in this rapidly moving stream of social media and digital apps. When you know how to navigate the realm of marketing and promotion in our media-driven society, you can make full use of the tools at your disposal. Then you can build your business in the way that is most beneficial for you.
Move Away from the Digital!
It may seem counterintuitive, but, often, the best way to make yourself stand out in a digital world is to step away from modern media. Think about it: how many times a day are you bombarded with another pop-up ad, a Facebook page, or a commercial on your favorite music streaming site? If you are like me, you see these things constantly, and you can recall very few of them the next day. However, you will remember the friendly cashier who ran after you to give you your change or the hostess who saved your favorite table at the restaurant. It’s these personal touches that stand out – and that keep you coming back. Adopt this method yourself to see true dental practice growth. Listening, consideration, and a gentle chairside manner will help you retain your current patients. They will also refer you to friends and family. Although it seems that the world is changing by the minute, certain things will always hold true. Respect and compassion are two of those constants.
You can also use this personal touch to attract wider attention. Community involvement and charitable work will get your name in front of more people in a distinct way. At the same time, these extracurricular activities will make you a more complete, compassionate, and satisfied person. Even more importantly, you will be helping someone in need.
Wise Use of Modern Media for Dental Practice Growth
Of course, as great as an old-fashioned, personal touch really is, we still have to accept the fact that we live in a digital world. We shouldn’t reject digital media and marketing entirely, but we should know how to use it to its full advantage. Again, I’m going to make a counterintuitive suggestion: limit your focus. Just because you have the worldwide web at your disposal, it doesn’t mean you need to reach the entire world. By being specific about your target audience, you can create a more effective marketing strategy. To do this, you will need to look at the demographics of your area, your own expertise, and your personal interests. To a large extent, you can choose the treatments you want to perform and the patients you want to see. Once you have decided who it is you are trying to reach, you can figure out what digital media and other advertising options in your area will be most effective. If your budget affords, you may want to hire a marketing expert. This can be an invaluable investment in the future of your practice.
The most important investment, however, is the investment of your passion and dedication. When you connect to your patients and to the reasons you became a dentist in the first place, the complexities of the modern world will seem a little less intimidating. In fact, with this calmer, focused attitude, you will be more attune to their significant benefits for your practice.