People want to know you care and understand more than anything else.
The importance of HOW you present necessary treatment to patients is a primary determinant of your success.
Fees increases are critical for a viable, successful business.
You’ve just hired Susan as your chairside assistant. You’re not exactly thrilled with your choice, but with the dwindling pool of potential dental assistants, you’ve done the best you could to find someone you feel you could work with. She’s had some experience at other dental offices, she said, and she feels pretty capable of [...]
Over 30 years of practice and 17 years of coaching dentists and their teams, I rarely hear how much both the doctor and the team enjoy team meetings. After all, most team meetings turn out to be “complaint sessions”, leaving a bad taste in everyone’s mouth, so why would anyone want to do them? [...]
Making mistakes is part of being human. You can learn to benefit from mistakes and use them to your advantage in many ways - and with style and grace!
Sometimes, January can seem endless, and it's just about to start! The excitement of the holidays nearly over, the Christmas bills are starting to come in, and you are not due for another vacation until the summer. To make matters worse, it’s not just you. Your team and patients are also deep in the January [...]
Football season is once again in full swing! I hope you’re taking advantage of some much needed downtime, relaxing with a friend and a beer or two as you watch your favorite teams. However, even as you chill out on the couch, take some time to reflect on what you can learn from football. After [...]
Dentists are at a major disadvantage when it comes to marketing. We did not learn marketing in school. We own a private, small business that requires marketing, to be successful. We must split our time between seeing patients, managing the practice, continuing our education, spending time with family, and marketing to acquire new patients. We [...]
As you well know, clinical competency is not enough for a successful dental practice. For a truly outstanding business, you should offer comfortable amenities, a good chairside manner, and good communication skills. Of course, a friendly, efficient, and knowledgeable office team is also essential. The ability to assemble and develop a great office team is [...]