The importance of HOW you present necessary treatment to patients is a primary determinant of your success.
Fees increases are critical for a viable, successful business.
In the last article we looked at that new hire, Susan, who’s going to be one of your chairside assistants. To read about how Susan came to be in your office see my previous article. Mistakes in hiring costs doctors thousands of dollars, and most all can be avoided – without having to learn by [...]
You’ve just hired Susan as your chairside assistant. You’re not exactly thrilled with your choice, but with the dwindling pool of potential dental assistants, you’ve done the best you could to find someone you feel you could work with. She’s had some experience at other dental offices, she said, and she feels pretty capable of [...]
You’ve wowed your new patient, helped them feel special and unique, and listened expertly to them. You co-developed a treatment plan which they have already completed or are in the process of doing so. You’ve welcomed them back to your office at their recare appointment each time, and they’ve completed initial necessary treatment – but [...]
A lot of the key articles in psychology on the topic of trust have really come out in the 21st century. And one really key article that emerged in 2006 was a study in Psychological Science by Willis and Todorov. Willis and Todorov conducted a really elegant study that simply discovered the remarkable finding that trust [...]
A short review paper in Trends in Cognitive Sciences by Susan Fisk, Amy Cuddy, and Peter Glick really summarizes a body of research that is essential to understanding how psychologists think about trust and how psychologists study trust in this day and age. What Fisk and colleagues have found over years and years of studies is [...]
Over 30 years of practice and 17 years of coaching dentists and their teams, I rarely hear how much both the doctor and the team enjoy team meetings. After all, most team meetings turn out to be “complaint sessions”, leaving a bad taste in everyone’s mouth, so why would anyone want to do them? [...]
One of the most important things we can do as business owners is HAVE A PLAN for our business in the coming year. Those who don’t often end up where they didn’t want to be by year’s end, underperform, or just plan “put out fires” all year long. What are the things you should [...]
When I reflect back on years where I was most profitable and productive, it was the years I kept my focus. When I think about the games of pool I lost to my son, I think about how I wasn’t focused on the cue ball – and the 8-ball! One of the most important [...]