You’ve wowed your new patient, helped them feel special and unique, and listened expertly to them. You co-developed a treatment plan which they have already completed or are in the process of doing so. You’ve welcomed them back to your office at their recare appointment each time, and they’ve completed initial necessary treatment – but [...]
If I were to ask you, “How do you write good testimonials or reviews?”, would you know the elements of doing that? Could you help your clients understand how to write a review? As a dental coach, I want to help you know how to help your clients write those reviews which are “golden” [...]
Dentists are at a major disadvantage when it comes to marketing. We did not learn marketing in school. We own a private, small business that requires marketing, to be successful. We must split our time between seeing patients, managing the practice, continuing our education, spending time with family, and marketing to acquire new patients. We [...]
It seems the world is changing at a faster pace than we can keep up with. For those of us who own our own businesses, modern media presents a unique set of opportunities and challenges. Yes, we have access to a wider range of people and more chances for dental practice growth. However, so does everyone [...]
‘Tis the season of giving. This time of year, we tend to think of personal giving. We buy presents for our family and friends. We may give our team members small thank you gifts. If we can, we may donate to our favorite charity. However, as vital as individual giving is, it is also important [...]
As dentists, we spend a lot of time reeducating our patients. They are inundated with myths about dental health, and convincing patients they are wrong can be a real challenge. Take the old fluoride myth, for instance. How many times have you had to persuade anxious parents that a fluoride treatment will actually benefit their [...]
You wake up, roll over, and groan. It’s the day you’ve been dreading all week. Mrs. Gorky is coming in for her new crown, and you know how it will go. As always, she’ll complain. Nothing will be right, even though you’ve created a stunning, lifelike restoration. The sad thing is that today is not [...]
For most of my clients, dental practice growth is one of their first priorities. However, they don’t realize that one of the top marketing strategies is literally sitting in their offices. Learning how to treat existing patients well is one of the top skills that a dentist should learn. First and foremost, it is important [...]
When it comes to your dental practice growth, there may be a vital tool you are missing: Facebook. Yes, the social media site is not just an app that keeps your patients glued to their phones in the waiting room. It’s not just a procrastination tool you use when you really don’t feel like going [...]
Online reviews are everywhere. It seems you cannot search for any service or product without finding out how scores of other consumers felt about their experiences. With such an abundance of reviews, however, do they really matter? Well, let’s face it. How often do you personally check out the reviews of a new restaurant before [...]