Retaining that New Patient for the Long Term

You’ve wowed your new patient, helped them feel special and unique, and listened expertly to them. You co-developed a treatment plan which they have already completed or are in the process of doing so. You’ve welcomed them back to your office at their recare appointment each time, and they’ve completed initial necessary treatment – but [...]

By | 2018-10-29T14:50:17+00:00 October 29th, 2018|business coaching, case acceptance, coaching, coaching for dentists, dental coaching, dental marketing, dental practice management, new patients, practice management|Comments Off on Retaining that New Patient for the Long Term

Marketing 101: What You Should Be Doing Now

Dentists are at a major disadvantage when it comes to marketing. We did not learn marketing in school. We own a private, small business that requires marketing, to be successful. We must split our time between seeing patients, managing the practice, continuing our education, spending time with family, and marketing to acquire new patients. We [...]

Dental Practice Growth in a Digital Age

It seems the world is changing at a faster pace than we can keep up with. For those of us who own our own businesses, modern media presents a unique set of opportunities and challenges. Yes, we have access to a wider range of people and more chances for dental practice growth. However, so does everyone [...]

Take the Quiz: Busting the Myths of Dentistry

As dentists, we spend a lot of time reeducating our patients. They are inundated with myths about dental health, and convincing patients they are wrong can be a real challenge. Take the old fluoride myth, for instance. How many times have you had to persuade anxious parents that a fluoride treatment will actually benefit their [...]

By | 2017-01-20T01:01:20+00:00 November 11th, 2014|dental coaching, dental marketing, dental practice management|Comments Off on Take the Quiz: Busting the Myths of Dentistry

Marketing for Your Dream Patients

You wake up, roll over, and groan. It’s the day you’ve been dreading all week. Mrs. Gorky is coming in for her new crown, and you know how it will go. As always, she’ll complain. Nothing will be right, even though you’ve created a stunning, lifelike restoration. The sad thing is that today is not [...]

By | 2017-01-20T01:01:21+00:00 October 23rd, 2014|coaching for dentists, dental marketing, practice management|Comments Off on Marketing for Your Dream Patients

Good Patient Relationships Lead to Dental Practice Growth

For most of my clients, dental practice growth is one of their first priorities. However, they don’t realize that one of the top marketing strategies is literally sitting in their offices. Learning how to treat existing patients well is one of the top skills that a dentist should learn. First and foremost, it is important [...]

By | 2017-01-20T01:01:22+00:00 October 7th, 2014|coaching, dental marketing, new patients|Comments Off on Good Patient Relationships Lead to Dental Practice Growth

How Facebook Can Help Your Dental Practice

When it comes to your dental practice growth, there may be a vital tool you are missing: Facebook. Yes, the social media site is not just an app that keeps your patients glued to their phones in the waiting room. It’s not just a procrastination tool you use when you really don’t feel like going [...]

By | 2017-01-20T01:01:22+00:00 September 19th, 2014|coaching for dentists, dental marketing, practice management|Comments Off on How Facebook Can Help Your Dental Practice

A Dental Coach Explains: Online Reviews

Online reviews are everywhere. It seems you cannot search for any service or product without finding out how scores of other consumers felt about their experiences. With such an abundance of reviews, however, do they really matter? Well, let’s face it. How often do you personally check out the reviews of a new restaurant before [...]

By | 2017-01-20T01:01:23+00:00 August 29th, 2014|business coaching, dental coaching, dental marketing, dental practice management|Comments Off on A Dental Coach Explains: Online Reviews