The importance of HOW you present necessary treatment to patients is a primary determinant of your success.
You’ve wowed your new patient, helped them feel special and unique, and listened expertly to them. You co-developed a treatment plan which they have already completed or are in the process of doing so. You’ve welcomed them back to your office at their recare appointment each time, and they’ve completed initial necessary treatment – but [...]
Your first goal is to protect and enhance your patients’ health. However, you want to do so in a way that is in keeping with his or her needs. As a dental coach, I’m not just talking about health needs, although these are certainly important. I’m also talking about emotional needs, aesthetic goals, financial concerns, [...]
For most of my clients, dental practice growth is one of their first priorities. However, they don’t realize that one of the top marketing strategies is literally sitting in their offices. Learning how to treat existing patients well is one of the top skills that a dentist should learn. First and foremost, it is important [...]
As dentists, we like to look at our profession as being one dedicated to health, wellness, beauty, and quality of life. While these descriptors are accurate, we must sell our services, as well. Now, selling does not have to be a dirty word in healthcare, especially when it’s a byproduct of patient education and genuine [...]