There’s so much to focus on when running a business – including a dental practice. It’s easy to get lost in the day-to-day activities, news, events, surprises, challenges, and any other hundreds of things that can happen during the course of a year – or a month! Take a look at these elements of your [...]
Have you made any of these business mistakes? Learn what to do to avoid - or fix - them!
The right time to work with a coach
People want to know you care and understand more than anything else.
The importance of HOW you present necessary treatment to patients is a primary determinant of your success.
Fees increases are critical for a viable, successful business.
In the last article we looked at that new hire, Susan, who’s going to be one of your chairside assistants. To read about how Susan came to be in your office see my previous article. Mistakes in hiring costs doctors thousands of dollars, and most all can be avoided – without having to learn by [...]
You’ve just hired Susan as your chairside assistant. You’re not exactly thrilled with your choice, but with the dwindling pool of potential dental assistants, you’ve done the best you could to find someone you feel you could work with. She’s had some experience at other dental offices, she said, and she feels pretty capable of [...]
You’ve wowed your new patient, helped them feel special and unique, and listened expertly to them. You co-developed a treatment plan which they have already completed or are in the process of doing so. You’ve welcomed them back to your office at their recare appointment each time, and they’ve completed initial necessary treatment – but [...]
A lot of the key articles in psychology on the topic of trust have really come out in the 21st century. And one really key article that emerged in 2006 was a study in Psychological Science by Willis and Todorov. Willis and Todorov conducted a really elegant study that simply discovered the remarkable finding that trust [...]