People want to know you care and understand more than anything else.
The importance of HOW you present necessary treatment to patients is a primary determinant of your success.
Fees increases are critical for a viable, successful business.
In the last article we looked at that new hire, Susan, who’s going to be one of your chairside assistants. To read about how Susan came to be in your office see my previous article. Mistakes in hiring costs doctors thousands of dollars, and most all can be avoided – without having to learn by [...]
You’ve just hired Susan as your chairside assistant. You’re not exactly thrilled with your choice, but with the dwindling pool of potential dental assistants, you’ve done the best you could to find someone you feel you could work with. She’s had some experience at other dental offices, she said, and she feels pretty capable of [...]
You’ve wowed your new patient, helped them feel special and unique, and listened expertly to them. You co-developed a treatment plan which they have already completed or are in the process of doing so. You’ve welcomed them back to your office at their recare appointment each time, and they’ve completed initial necessary treatment – but [...]
A lot of the key articles in psychology on the topic of trust have really come out in the 21st century. And one really key article that emerged in 2006 was a study in Psychological Science by Willis and Todorov. Willis and Todorov conducted a really elegant study that simply discovered the remarkable finding that trust [...]
One of the most important things we can do as business owners is HAVE A PLAN for our business in the coming year. Those who don’t often end up where they didn’t want to be by year’s end, underperform, or just plan “put out fires” all year long. What are the things you should [...]
It’s the Holy Grail of all who run a business or try to help a business: teaching people to be accountable. It’s equally – if not more important – in our personal lives, too. Yet, it remains as the one area that honest people struggle with all the time. Let’s face it: there are [...]
Too quick to hire? You’re not alone. As a professional dental coach and practicing dentist, a common error I see is hiring quickly and firing slowly. There are many reasons for this, but none of those reasons bode well in the longer run. Because most dental practices are relatively small, when an employee leaves [...]