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Quick Fix to Success?
June 10, 2008
It's so old, I don't know why there are still suckers born every minute, but we dentists certainly get our share of charlatans.
I get a bucket load of mail everyday like you, and there isn't hardly a day that goes by where I don't get a letter, note, CD, DVD, or four-color brochure promising me riches if I sign up for a program that "only one dentist" in my area "will have the opportunity to be a part of". Some stick fake money (Have you ever gotten the one million dollar bill?), real money (I've collected a few two dollar bills - and spent them), send a free book, or promise to give you a hundred bucks for giving some information to them and talking to them.
Were you born yesterday? Probably not, because you're reading my newsletter, and you see the value of what I am saying and have said. Hopefully there's something real that's pulling you back each time to read an article of mine. Hopefully you appreciate that I speak from my heart. But, apparently there are plenty of dentists that were born yesterday, because these quick fix gimmicks make money for the people that promote them.
No doubt you've been suckered into reading that kind of stuff, most likely because they "grabbed you" in the first line with an idea that you saw as a quick fix to your practice woes. Perhaps they sent it to you FedEx - after all, it must be important if it was sent FedEx, or maybe you're just THAT special. I love the ones that ramble for 20 or 30 pages with all types of rhetoric, designed to snag a dentist looking for that quick fix. They even have not one, not two, not three, but ten or even twenty "testimonials" that the quick fix worked. If you can't say it in a page or less, forget it!
Just for fun, I read one from cover-to-cover recently. Basically, the same message was repeated over and over again. It took me nearly 30 minutes to get through everything that he sent me. If he was a better hypnotist, I would've called him that instant, before it as too late! (I didn't call.)
So, IS there a quick fix?
Instead of you getting my opinion, how about I just ask you one question.
Is anything in your life or practice that is worth having and keeping, something that came about with a quick fix?
As a REAL coach, I do get frustrated with the quick fix mentality, not just in dentistry, but with our culture, our government, our economy - lest you think I was just picking on us dentists. Some dentists come to me because they want me to tell them "the answer". (There is no "answer".) They want someone to tell them what to do next, what to say, how to handle a situation, and so forth, rather than do the work necessary to have lasting success and fulfillment, both personally and professionally. THAT'S where the REAL work takes place, the REAL work that gets long term, lasting results, so that further guidance isn't needed the rest of their career.
I'd like for you to get more out of this newsletter than just what I've said so far, so let me pose some important questions for you to answer for yourself.
- What "quick fixes" have you tried in your practice that had lasting results?
- What long term, great plans have you come up with, but not followed through with?
- How have you not held yourself accountable?
- How have you not held your team accountable?
- What have you done to develop your leadership skills?
- What portion of your normal week do you spend "putting out grassfires"?
Yes, there's plenty more questions, plenty for us to consider for a very long time, plenty for a lifetime of growth, development, and enjoyment of the results that come from engaging totally and completely in our life and our practice.
Indeed, it's a stark contrast to the "quick fix" mentality.
How ready and willing are you to do the real work?
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